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Research papers

Online anthropology

A new methodological approach- Online Anthropology- was applied to surface fresh understanding of customer behaviour in the cellular category. The approach revealed a key insight that enabled Sprint to turn a loss of 565,000 customers a quarter into...

Catalogue: Congress 2012: Accelerating Excellence
Author: Colin Utley
Company: MotiveQuest
September 13, 2012
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Citation

Utley, C. (2012a, September 13). Online anthropology. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-anthropology